I connect ideas, people and opportunities.

I work with businesses, brands and ambitious projects on commercial strategy, business development, partnerships and sponsorships — from the first opportunity to the final execution.

WHAT I DO

I help businesses, brands and ambitious projects identify opportunities, build the right relationships and turn ideas into commercial reality.

Commercial Strategy

Finding where a business or project can grow next — and shaping the commercial approach to get there.

Business Development

Identifying new clients, markets, revenue opportunities and commercial channels, and turning them into real conversations.

Partnerships & Sponsorships

Finding the right partners, creating mutually valuable collaborations and developing sponsorship opportunities that make sense for both sides.

Communication & Execution

Turning strategy into action — from building the right team and coordinating collaborators to managing communication and delivery.

ONGOING COLLABORATIONS

Long-term relationships, close to the work.

The Bright Collective

Business Development · Sales · Sponsorships · Commercial Partnerships

Ongoing collaboration supporting the commercial development of the company’s productions — from identifying potential clients and sponsors to developing partnerships and creating new commercial opportunities.Selected productions include Burger Fest, Chocolate Fest, Mad VMA Village Festival, Tsiknopempti stin Athina and Omonoia Christmas Market.

IL Exclusive Wellness

Commercial Strategy · Business Development · Partnerships

Working on the commercial development of the wellness business, identifying corporate and hospitality opportunities and developing partnerships, collaborations and new business channels.

SELECTED PROJECTS

A selection of work across culture, brands, festivals and new ventures.

Burger Fest

Sponsorships · Partnerships · Communications

Mad VMA Village Festival

Communications Lead · Strategy & Execution

Chocolate Fest

Sponsorships · Communications

IL Exclusive Wellness

Goneis Mazi

Burger Fest × Weber Grill Academy

Salty Boat Trips

Tsiknopempti stin Athina

HOW I WORK

Strategy is only useful when it moves things forward.

I like being close to the work — not just defining what should happen, but helping make it happen.

Think commercially

I look for the opportunity behind an idea and the most relevant path to growth.

Connect the right people

I build relationships between businesses, brands, partners, sponsors and the people who can create value together.

Get involved

Depending on the project, I work across strategy, business development, communication, coordination and execution.

Make it happen

From the first conversation to delivery, I stay close enough to move things forward.

ABOUT

Commercially minded. Creatively connected.

My career began in marketing, with experience across hospitality, tourism and consumer-facing brands, including senior roles at SWOT Hospitality Management, Grace Hotel and Auberge Resorts Collection in London.

In 2021, I established my independent practice, working across commercial strategy, business development, partnerships, sponsorships and project execution.

Since then, I have worked with businesses, brands, production companies and ambitious projects across festivals, events, wellness, tourism, hospitality and consumer brands.

The industries may be different, but the challenge is often the same: finding the right opportunity, the right people and the right way to make it work.

I particularly enjoy projects that need someone to connect the dots — between an idea and a market, a brand and the right partner, or a business and its next opportunity.